Posts tagged ‘customer service’

The Right Way to Use Your Testimonials

My last article covered how to ensure you have a steady supply of testimonials from your happy and satisfied customers. Testimonials are a really powerful addition to your marketing, a third party endorsement adding to your credibility. It is no longer you alone claiming your company and product or service is phenomenal, you now have that validated by a number of real customers.

So let’s look at how to use these testimonials in the most effective way:

Your website
Position the testimonials across your website, ideally on each and every page and try to ensure the testimonial topic is relevant to the content of each web page, i.e. place a testimonial about a specific product on that product page and likewise one about receiving the product on time on your checkout or deliveries page. (more…)

July 18, 2012 at 10:12 pm


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