Posts filed under ‘Marketing’

Your Top 5 Marketing Mistakes

By Helen Jones 

As I work with more and more small businesses to review their current marketing activities some common errors keep cropping up time after time. These very often undermine their marketing investment and leave them wondering why their efforts aren’t bringing more results.

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May 29, 2013 at 4:47 pm

The Opportunities In Your Database

By Helen Jones

Last year we published an article on finding the hidden money in your business – going for some of the obvious ‘low hanging fruit’ that are right under your nose but seemingly invisible to you.

A big part in finding this ‘hidden money’ is making the most of the information you have within your business about your customers, their purchase history and information you hold about contacts and prospects.

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January 23, 2013 at 9:28 am

Why Can’t I Sell To The World?

By Helen Jones

All very well if you have a budget and organisation the size of Mars or Proctor and Gamble, but most small businesses are successful and profitable when they focus on a specific target market and get to know these target customers really well.

Every marketing ‘expert’ I’ve ever worked with has always reinforced this principle and although it sounds completely counter intuitive, when you think it through it makes perfect sense. You can’t successfully reach out to the whole world with your marketing – who are all these customers, where are they and how do you communicate with them? (more…)

December 20, 2012 at 9:15 am

The Right Way to Use Your Testimonials

My last article covered how to ensure you have a steady supply of testimonials from your happy and satisfied customers. Testimonials are a really powerful addition to your marketing, a third party endorsement adding to your credibility. It is no longer you alone claiming your company and product or service is phenomenal, you now have that validated by a number of real customers.

So let’s look at how to use these testimonials in the most effective way:

Your website
Position the testimonials across your website, ideally on each and every page and try to ensure the testimonial topic is relevant to the content of each web page, i.e. place a testimonial about a specific product on that product page and likewise one about receiving the product on time on your checkout or deliveries page. (more…)

July 18, 2012 at 10:12 pm


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