Posts filed under ‘Business Growth’

Your Top 5 Marketing Mistakes

By Helen Jones 

As I work with more and more small businesses to review their current marketing activities some common errors keep cropping up time after time. These very often undermine their marketing investment and leave them wondering why their efforts aren’t bringing more results.


May 29, 2013 at 4:47 pm

The Opportunities In Your Database

By Helen Jones

Last year we published an article on finding the hidden money in your business – going for some of the obvious ‘low hanging fruit’ that are right under your nose but seemingly invisible to you.

A big part in finding this ‘hidden money’ is making the most of the information you have within your business about your customers, their purchase history and information you hold about contacts and prospects.


January 23, 2013 at 9:28 am

Managing Cash In Difficult Times

By Janette Whitney ACIB MCMI of Award – Winning Business Consultants, Janette Whitney & Associates

Businesses don’t fail because of a short term lack of profitability; they fail because they run out of cash.

The Solutions:
• Make sure your cash flow plans are regularly updated and are realistic.
• Allow headroom in your cash requirements to counter unexpected variances.
• Be aware of your current cash position, forecasts and bear in mind fluctuations.


November 25, 2012 at 8:54 pm

Do You Alienate Your Customers?

ImageI was really impressed by examples of some great customer service on a trip to the UK this month and it felt like businesses there were pulling out all the stops to give the best customer experience they could, in response to lower demand and stronger competition.

For once I felt that they really wanted my custom and were willing to do something about it.

These experiences left me certain that when I wanted to buy those products again I would definitely go back to the same company – can you say the same for how customers feel about your business?


November 25, 2012 at 8:38 pm

Reinvent Yourself in Times of Crisis

If you are one of today’s unemployed, you may still be wondering why it has taken this long for you to get another job. You may already be experiencing anxiety every time you check your email for responses from the companies yu sent your resumes to. But have you ever paused to think that maybe this is your chance to redesign your career path? Perhaps something good can come out of this period in your life.

When things do not seem to be going as planned, you need alternative plans to buffer the delay in achieving your goals. This may be the right time to evaluate your career goals, redefine your potentials, and reinvent yourself. (more…)

August 10, 2012 at 1:50 pm

Why Monitor Your Sales Statistics

Melina AbbottHow can you improve on your turnover if you don’t know where you are at? How can you grow your business unless you know your areas of strength and weakness? Many business owners are so busy with the day to day running of their businesses that they don’t take the time to track what they are doing. Then when implementing strategies they wonder why they aren’t getting the results. How carefully do you track your sales statistics? And what are they telling you about your business?

The Secrets of Sales Statistics

Sales statistics can be one of the most valuable tools in your business. They can highlight areas where you are strong so that you have something to build on, and they can show areas of weakness that need improvement.


July 18, 2012 at 10:23 pm

The Right Way to Use Your Testimonials

My last article covered how to ensure you have a steady supply of testimonials from your happy and satisfied customers. Testimonials are a really powerful addition to your marketing, a third party endorsement adding to your credibility. It is no longer you alone claiming your company and product or service is phenomenal, you now have that validated by a number of real customers.

So let’s look at how to use these testimonials in the most effective way:

Your website
Position the testimonials across your website, ideally on each and every page and try to ensure the testimonial topic is relevant to the content of each web page, i.e. place a testimonial about a specific product on that product page and likewise one about receiving the product on time on your checkout or deliveries page. (more…)

July 18, 2012 at 10:12 pm

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